Health Marketing Guide- 5 steps to attracting your ideal client
1. Know who your ideal client is – your avatar Your avatar is a description of your perfect client, as an individual (rather than a market segment). On the video I give a great example of Charly Leetham’s avatar who’s name is ‘Sally’. I pinched this example from Charly’s chapter in Ignite Your Business Mojo, because it demonstrates the avatar concept so beautifully. When you have a clear picture of your avatar, it is much easier to create marketing message that will attract them like a bee to a bloom. Each time you are writing an article, drafting a web-page, or creating your other marketing materials, keep your avatar in your minds eye to help make the job easier.
2. Clarify the key issues your audience have and address them specifically So what is your marketing message, and does it highlight the problems you solve, or is it vague and watered down as you try to be too much to too many. Know your audience, know their problems, and address those specifically. I know it feels counter-intuitive to do this, but remember, ever additonal problem you claim to solve means a whole new set of competitors!
3. Have a unique value proposition and message that’s easy to remember, so others can share it. Articulate your unique value so that is easy to identify you as the person to see, as well as be remembered and shared by others. This unique value, and the problems you solve, and outcomes you achieve for your clients, become the foundation for all of your marketing messages. If you start to specialise, you will discover you become the go-to person for that particular issue. A powerful position to be in to attract a steady stream of clients and referrals as you become recognised for your particular expertise.
4. Know the best channels to connect with your ideal audience Once you are crystal clear on your ideal client, you can identify the places they congregate, so that you can share your value through your powerful marketing message, where they hang out. It’s not enough to wait for them to walk in your door; it’s about discovering ways to put yourself in front of your audience. With the onset of social media and other easily leveragable social mediums and networks, this is becoming far easier.
5. Be consistent – know where you are going – draw a map and take steps toward your destination. So you’ve clarified your avatar, defined their problem, created a powerful marketing message, and worked out where to find them.
The final step is BE CONSISTENT! Everytime you open your mouth, write an article, share an email, send a letter, tell a friend – make sure your message is consistent. Remember, if you are confusing or vague, your audience definately will be! Need help? Get your copy of the ‘Healthy Marketing Blueprint’. Clear and direct steps to identifying your niche, creating your message, and connecting the two so that you attract the type of clients you actually want! Source: www.healthymarketingguide.com/latest-news/
1. Know who your ideal client is – your avatar Your avatar is a description of your perfect client, as an individual (rather than a market segment). On the video I give a great example of Charly Leetham’s avatar who’s name is ‘Sally’. I pinched this example from Charly’s chapter in Ignite Your Business Mojo, because it demonstrates the avatar concept so beautifully. When you have a clear picture of your avatar, it is much easier to create marketing message that will attract them like a bee to a bloom. Each time you are writing an article, drafting a web-page, or creating your other marketing materials, keep your avatar in your minds eye to help make the job easier.
2. Clarify the key issues your audience have and address them specifically So what is your marketing message, and does it highlight the problems you solve, or is it vague and watered down as you try to be too much to too many. Know your audience, know their problems, and address those specifically. I know it feels counter-intuitive to do this, but remember, ever additonal problem you claim to solve means a whole new set of competitors!
3. Have a unique value proposition and message that’s easy to remember, so others can share it. Articulate your unique value so that is easy to identify you as the person to see, as well as be remembered and shared by others. This unique value, and the problems you solve, and outcomes you achieve for your clients, become the foundation for all of your marketing messages. If you start to specialise, you will discover you become the go-to person for that particular issue. A powerful position to be in to attract a steady stream of clients and referrals as you become recognised for your particular expertise.
4. Know the best channels to connect with your ideal audience Once you are crystal clear on your ideal client, you can identify the places they congregate, so that you can share your value through your powerful marketing message, where they hang out. It’s not enough to wait for them to walk in your door; it’s about discovering ways to put yourself in front of your audience. With the onset of social media and other easily leveragable social mediums and networks, this is becoming far easier.
5. Be consistent – know where you are going – draw a map and take steps toward your destination. So you’ve clarified your avatar, defined their problem, created a powerful marketing message, and worked out where to find them.
The final step is BE CONSISTENT! Everytime you open your mouth, write an article, share an email, send a letter, tell a friend – make sure your message is consistent. Remember, if you are confusing or vague, your audience definately will be! Need help? Get your copy of the ‘Healthy Marketing Blueprint’. Clear and direct steps to identifying your niche, creating your message, and connecting the two so that you attract the type of clients you actually want! Source: www.healthymarketingguide.com/latest-news/
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